AI
Adobe Illustrator
Preferred for logos, line artwork and scalable vector graphics.
Artwork setup guide
Artwork Requirements
Help us get your branded merchandise into production quickly and accurately. Supplying print-ready artwork from the start helps us create your visual without unnecessary delays or amendments.
01 / File formats
Accepted artwork formats
To help us meet your deadline, artwork should be supplied in one of the following professional file formats. Wherever possible, please send editable vector artwork.
EPS
Encapsulated PostScript
Ideal for vector artwork that needs to scale cleanly for different products.
PDF
Print-ready PDF
Please ensure artwork is high quality and any required fonts or links are included.
PSD
Adobe Photoshop
Suitable for high-resolution raster artwork where vector artwork is not available.
Using Adobe InDesign? We only accept InDesign artwork once it has been exported as a PDF, with all linked files and fonts supplied together as a package.
02 / Avoid delays
Common artwork issues
These are the most common reasons artwork needs to be amended before a production visual can be created.
01
Embed all images
Make sure linked images are embedded. If we request the original linked files, please package them together and send them in a zipped folder or via a file-transfer service.
02
Supply or outline fonts
Missing fonts can change the appearance of your artwork. Please supply the fonts used or convert all text to outlines before sending the file.
03
Use the latest template
Product templates can change due to print processes, branding areas or production updates. Always use the most current template supplied for your product.
04
State special requirements
Pantone references, specific fonts, positioning requirements and other brand details must be clearly noted on your purchase order or artwork instructions.
05
Use the correct colour mode
We print using CMYK and Pantone Solid Coated references. RGB artwork will need to be converted and may not reproduce exactly as it appears on screen.
06
Give clear instructions
Clear purchase-order notes, brand guidelines and positioning instructions help our artwork team create an accurate visual first time.
03 / Colour setup
CMYK & Pantone colour matching
Our print processes use CMYK and the Pantone Solid Coated colour matching system. If artwork is supplied in RGB, it will be converted to CMYK and the printed result may differ from the colours shown on your screen.
If an exact brand colour is important, include the correct Pantone reference with your order. You can also use Pantone Connect to help identify colour references.
C / Cyan
M / Magenta
Y / Yellow
K / Black
04 / Final check
Before you send your artwork
A quick pre-flight check can save time and help us move straight into the visual and approval stage.
✓
Artwork is high resolution or vectorised
Logos and graphics should be clear, clean and suitable for the required print size.
✓
Fonts are supplied or converted to outlines
This prevents missing-font substitutions and keeps your typography accurate.
✓
Images and linked assets are embedded
Where assets cannot be embedded, include them with the artwork package.
✓
Pantone references and brand guidelines are included
Tell us exactly where colour matching or specific brand rules must be followed.
✓
Instructions are clearly noted on the PO
Include position, orientation, colour and any special production requirements.
Need help?
Questions about your artwork?
If you are unsure whether your files are suitable, send them over and our artwork team can advise before your order moves into production.